E.C.A Serel

Middle East Traders is established in 1951.


One of the latest additions to Middle East Traders sanitary ware collections is Turkey’s leading brand in Turkish Ceramics; supplying the full range of sanitary ware serving upper and middle segments as well as the affordable segments. Manufactured to the highest international quality standards.

E.C.A SEREL invest in producing patented eco-technological innovations with most of its products eligible for LEED credits.E.C.A SEREL produces wide range of faucets, mixers, ceramic sanitaryware, combi-boilers, steel panel and cast iron radiators with specialized R&D and design units, using state of the art technology to meet the changing tastes and demands of each and every country.

E.C.A SEREL products have been granted many international prestigious awards such as IF DESIGN AWARD, INTERIOR INNOVATION AWARD & REDDOT DESIGN with their creative designs and technological innovations they brought to the industry. E.C.A SEREL products have been well received by millions of consumers around the world meeting with its end-users in 5 continents today from Germany to England, Russia to China, the Philippines to Cambodia, and Chile to Bahrain.